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Digital Media News
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May 18, 2012 |  |
 Black Market Games are pleased to announce the launch of Dead Hungry Diner on Steam, Oberon Media, iWin and Wild Tangent which commenced May 16th 2012.
“These agreements add momentum to our game’s successful launch earlier this month on the Big Fish platform. We are delighted to have launched the PC version of Dead Hungry Diner across five leading game distribution platforms. |
May 17, 2012 |  |
I’ve been throwing this term around as much as possible in 2011. The Karma economy, it’s an extension of social responsibility in business, but so much more. It is not a pandering thing, you have to really believe in it. |
Productions created by the brightest young media professionals of the next generation have gone on display as part of the University of Ulster’s End of Year Media Show. Organised by the School of Media, Film and Journalism, the annual show features work from Interactive Media Arts, Photo Imaging and Media Studies and Production students.
The exhibition, which is the School’s largest to date, features over 70 projects in script writing, video, radio, and photography. |
 A chair which rewards visitors to arts and culture venues with perks has become a social media marketing sensation, thanks to a University of Ulster lecturer and a PhD student.
The Mayor Chair is a travelling installation made of recycled materials which is being placed for a set period of time at different venues in the province as part of an innovative research project by Interactive Media Lecturer, Alan Hook and PhD student, Oonagh Murphy.
Customers compete to become Mayor and occupy the chair by checking in through the location-based app Foursquare. |
May 09, 2012 |  |
 In my previous article I highlighted how leading companies such as Carlsberg are promoting their brand virally through online video. But it’s not just the big brands that are using online video to connect with key stakeholders and the wider public. Small businesses are using video to demonstrate products to customers and can reach interested audiences across the globe. |
 Lea Glover, Online Marketing Executive at The Web Bureau shares some thoughts on email marketing as a tool to increase engagement on e-commerce websites.
Email marketing still remains an important tactic in the digital marketer’s toolkit to drive traffic to ecommerce websites, increase engagement and boost sales. Industry research agrees, email marketing is here to stay;
• The number of worldwide email accounts is expected to increase from 3.
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May 03, 2012 |  |
 The last 5 years have seen more change and upheaval in the media than at any point in history. Everywhere you look the traditional ways of printing, broadcasting, publishing, and communicating are exploding and being challenged by new technologies.
Media Future will chart the extraordinary transformation of the media and identify the key trends, technologies and topics that will shape the future.
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 Roe Park Resort leads the way in ‘Social Commerce’
The Roe Park Resort in Limavady has seen an unprecedented rise in demand as a result of an online offer they have run in conjunction with a new platform on Facebook. The offer for 1 night B&B at the deluxe golf and spa resort from only £42.50 per person sharing has been shared on almost 49,000 facebook pages, creating the potential for up to £2 million pounds of bookings. |
May 03, 2012 |  |
 Worried about germs in your home?
Well prepare to see them in a whole new light! Welcome to the micro world of Jellyflug. |
May 01, 2012 |  |
 Mercedes-Benz has chosen Belfast-based software company Legato Solutions to supply digital signage for its Belfast showroom. Legato, a digital agency specialising in creating digital signage content solutions, have supplied Mercedes with their fully-managed Screen Solutions system. According to Legato, this is a unique combination of product and service that frees its digital signage customers from the hard work of making their signage work effectively. |
 A University of Ulster PhD student has won a prestigious funding award to travel to New York next month and explore how digital technologies and projects in America could be used to enhance the experience of visitors to Northern Ireland museums and art galleries.
The research project will see Oonagh Murphy, from Belfast, spend five weeks in the Big Apple exploring how four of the world’s top museums have used social media and online content to promote art history education and engage and encourage new audiences in this increasingly digital age.
Her trip will enable her to identify transferable practices that could be applied by museums and art galleries in Northern Ireland. |
April 26, 2012 |  |
 An Introduction to our Sister Company Simply Zesty by Niall Harbison
Since we were acquired by UTV, the one thing people ask me is why I’m not lying on a beach. The answer I always give them is that we have only just started building Simply Zesty into what we want it to be and the last two months have been as exciting as the two and a half years that preceded them.
Lauren has now moved to the UK full-time and is making amazing things happen there and today we are happy to share with the world that we are opening our Belfast office, which I will be helping set up. |
 Special offer for Sync Readers! Recieve £10 Discount with promo code 'syncni02'
As part of the run up to the Derry-Londonderry’s term as UK City of Culture in 2013, the city today announced that it will host a major new festival of digital culture this summer.
Culture Tech is billed as a four-day festival of digital culture and technologies and will take place from August 29th to September 1st within Derry’s historic walled city centre.
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April 23, 2012 | |
 Carlsberg have proved to be a big hit in the fiercely competitive world of the ‘viral’ internet video. Videos become viral by becoming massively popular very quickly as they are shared by millions of people using video sites, social media and email. The benefits for a major brand or small business in achieving viral success can be huge in terms of brand exposure, however the video content itself needs to be very original or funny for millions of people to share it. |
 Denise Cowan, Online Marketing Executive at The Web Bureau is responsible for managing Online Marketing campaigns for clients. Denise offers the following insights into consumer behaviour online and how businesses can use this knowledge to increase online sales.
Selling online successfully involves applying many of the same principles as you do in a traditional shop environment. |
April 19, 2012 |  |
 C-TRIC's TMED4 Conference in the City Hotel, Derry/Londonderry signals the 4th year of Northern Ireland's signature healthcare innovation event.
Over 160 international delegates including clinicians, academics and businesses attended in 2011 from USA, UK, Ireland, Mainland Europe and Asia and the conference continues to grow in stature each year.
The conference targets technologists, scientists, academics, clinicians, researchers and industry R&D managers with the aim of encouraging interdisciplinary collaboration and communication to inform research, to stimulate innovation and clinical interventions. |
April 11, 2012 | |
 Searching for a new job has never been easy! In fact it has become more challenging in recent years. It’s not just the pressures of higher unemployment and looming public sector cuts that make things more difficult but the added pressures of recruitment in a digital age. |
April 11, 2012 | |
 We’ve been working closely with the GAA to make some major changes to the Cúl Camps online booking system this year. The Kellogg’s company in Ireland has signed a 3 year sponsorship deal with GAA Cúl Camps and with this change, have been opportunities to raise the profile of the website via on-pack promotions.
Working with Kellogg’s advertising agency in London, we defined the integration platform for ensuring that all on-pack codes were synchronised with the online booking engine. |
April 11, 2012 |  |
 An innovative English and Irish interactive storybook for mobile devices was unveiled in Belfast today.
Ó Chrann Go Crann / From Tree to Tree is designed to allow children aged from four to eight years to experience a modern fairytale on the iPad. Narrated in both languages by Máiread Ní Mhaoinigh, hand-drawn characters and objects respond to the touches, tilts and commands of young readers to reveal more of the story world. |
 In last week’s introductory article, Can Your Business Afford Not To Sell Online?, we highlighted that online retail is growing faster than any other retail sector in the world, however, many traditional retailers find the online world vast and daunting. There is so much to consider, making it difficult for new e-commerce entrepreneurs to know where to start online – this is where an experienced e-commerce provider can help. |
April 04, 2012 |  |
 Sophia, based at the Northern Ireland Science Park, has marked the launch of its new ‘Digital Librarian’ product with the announcement of four new contracts in the US publishing and government sectors.
The ‘Digital Librarian’ understands the meaning of documents including pdfs, word files, news feeds and social media, so that it knows what is discussed in them. It uses this inherent understanding to enrich each document with additional knowledge to make it more findable when people search. |
April 02, 2012 | |
 Digital Publications
XM Solutions offers a multi-platform digital publication service
XM Solutions offers a multi-platform digital publication service that we call XMags.
Leverage all your content and all types of static and rich media in new ways, and across mobile, social, and online channels to create an immersive brand experience. Convert PDFs and source files to digital publications; brand and customize screens; and incorporate articles, images, forms, videos, Flash, RSS feeds, Twitter feeds and more. |
March 29, 2012 | |
 We disagree.
Us digital folk can write plenty of articles about email marketing, how it benefits your organisation, how it can help build your brand and improve customer relationships etc etc. but it’s the staunch facts you want isn’t it? |
March 27, 2012 | |
 Horizon Print is a digital and print solutions company based in Ireland. A leader in their field they required a top website to match their status.
It was important that on arrival to the homepage visitors are made aware of all of Horizon’s capabilities. |
Certain reality TV programmes glorify and normalise excessive levels of home drinking. That’s according to Fionnuala Sheehan, Chief Executive of drinkaware.ie. |
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