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Marketing News
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 Fivemiletown-based Acheson and Glover used market information from Invest Northern Ireland to achieve a 50 per cent growth in sales last year of paving and walling products in Great Britain.
Acheson and Glover, ranked as the 15th largest producer of concrete and quarry products in the UK and Ireland, turned to Invest NI’s Business Information Centre for current market data on opportunities for paving and walling products in Britain. The company, which has business in Britain and the Republic of Ireland, used the data to develop a new business strategy to accelerate sales in Britain. |
February 14, 2012 |  |
 Gartner produced a technology hype cycle. It maps out "OMG! this is going to change the world" technology and how it moves to become "That was so last week", finally plateauing on "I use it every day without thinking". |
February 13, 2012 |  |
 Belfast-based Internet marketing and social media consultancy, Octave Online Communications, has launched a new guide for businesses and organisations on social media policy. The guide is designed to help senior managers and directors in corporate, public sector and government organisations understand more about social media risks and how they can develop a social media policy for their organisation. Social media policies define what is acceptable and unacceptable from employees representing an organisation through social media channels or their own personal profiles and from members of the public who post comments to an organisation’s social media profiles. |
February 13, 2012 |  |
 Yes, Facebook is a fantastic platform for promoting your business and for those smaller businesses just starting out it is a more attractive and economical solution enabling them to have an online presence. However is it enough to totally replace your company website?
In this article Can Facebook Replace Traditional Business Websites, Peter Kim from Dachis Group makes an excellent point that needs to be kept in mind- you do not own your Facebook page, in his words “your page is a real estate and you have to play by their rules”. |
February 02, 2012 | |
 Tibus has been awarded the accolade of Global Site of the Year 2011 for their discoverireland.ie site.
"Tibus is delighted that Discoverireland. |
February 01, 2012 | |
 Amy Adair, Tibus’s Marketing Executive, recently qualified in the Google Analytics Individual Qualification, shares her enthusiasm for the platform, having just completed her tests.
So what is the point in Google Analytics and is it really necessary?
To set the scene, you’re admiring the finished product; your brand new website. |
January 30, 2012 | |
 786 referrals to buy gift vouchers were passed from an Irish hotel Facebook page to the hotel website during the busy Christmas period, yet not one of these visitors purchased a gift voucher. What did they do? They entered a competition to win yet more free stuff. |
January 27, 2012 | |
 It’s the third week into the New Year already, so how are we all doing with our New Year’s resolutions? Finding it hard to keep those hands off that chocolate cake? (I know I am) Well here’s one resolution we feel will be easier to keep and will benefit your business in 2012- do digital better. |
January 20, 2012 | |
A cursory glance at The Daily Mail’s front page headlines often reveal a permanent state of continual fury about one of five issues (a) hoodies (b) young people (c) anything that might have an effect on property prices (d) people lighting outdoor fires without the express permission of the local Council (e) the internet and social media. Admittedly, it’s a rare event that sucks in all of the above issues into a huge maelstrom, but the August Riots across England managed to do it.
It wasn’t long before David Cameron sprung up to join the Daily Mail’s anti-internet chorus.
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January 18, 2012 | |
 Friends School Lisburn has created a marvelous promotional video that's gone viral this week. If the media and the web industry are to be believed the success of the video is down to the use of YouTube and Social Media. While these tools are instrumental in the spread of and distribution of the video they played an extremely small part in the success of the video entitled FSL Lipdub. |
January 16, 2012 | |
 Factory Pictures , a successful Belfast based animation company specialising in the production of 3D animation, has been selected for the World Kids International Film Festival in Mumbai, India and China, for their recently completed “Fergus Mac Erk and the Stone of Destiny”.
Due to their recent success, Factory Pictures need to transfer large productions between their customers in a fast and efficient way - using a traditional broadband connection currently takes days to transfer a single production. With increasingly demanding schedules, Factory Pictures now need the ability to transfer production within hours, not days. |
December 19, 2011 | |
There’s no shortage of research and data showing how businesses and organisations in the UK and Ireland are devoting a bigger slice of the marketing pie to online media and marketing. Earlier this year, Econsultancy a digital marketing publisher, reported on the latest findings on digital marketing budgets in the UK. The research looked at levels of planned spending in 2011 across a variety of marketing channels. |
December 08, 2011 |  |
 Allstate Northern Ireland's Marketing Department was delighted to receive the 2011 Chartered Institute of Marketing Ireland Excellence Award for the ICT Industry, at an event in Belfast City Hall on Thursday 3rd November 2011.
Sonya Kerr, Marketing Executive commented "Victoria and I are delighted to receive this award, especially when we were joint winners with BT and their advertising agency AV Browne. To be up against such large companies and advertising agencies makes the award very meaningful and will make us continue to strive to bring new innovative ideas to the company. |
October 31, 2011 |  |
 Many Northern Ireland firms operating paperless filing systems are still running the risk of serious data breach, according to document destruction specialists Shred-it.
The modern office workplace bears little resemblance to that of 10 or 20 years ago and increased reliance upon mobile technology, coupled with advancements in digital data storage, means that secure data management has evolved too.
“If you thought moving to a paperless system that replaced old fashioned cabinet files with electronic databases and hard drives was more secure, you are wrong” says Keith Pryde Regional Sales Manager. |
October 13, 2011 |  |
Mformation® Technologies Inc., the leading provider of mobile device management (MDM) solutions, today announced expanded support for its advanced mobile device management and security functions on Apple iOS 5 devices.
Mformation’s cloud-delivered MDM capabilities enable enterprise IT to manage and secure the growing number of personal and corporate iOS devices entering the enterprise. |
October 10, 2011 |  |
 Good news, real electrical apprenticeship training for real jobs in Northern Ireland.
Entrepreneur and self-made multi-millionaire Dr Jan Telensky joined some of the new first year employed electrical apprentices at the new Belfast Ravenhill Road M&E specialist training centre. The Electrical Training Trust (ETT) have entered into partnership with Jan and his team at ATL, a leading building services engineering training provider in the UK. |
September 23, 2011 |  |
 Newly published Adaptive Case Management (ACM) book delivers practical insights into use of Microsoft technologies for ACM.
The rapidly growing market for Adaptive Case Management (ACM) technology, today welcomes an insightful new book for ACM practitioners.
‘Taming the Unpredicatable’, co-authored by Singularity’s VP of Sales & Marketing Dermot McCauley, includes practical advice on how ACM can succeed. |
September 20, 2011 | |
 Singularity, the leading Business Process Management (BPM) & Case Management company, today announced that financial services firm Oakam has chosen its TotalAgility product as their preferred BPM solution.
Oakam is a rapidly developing business and to ensure that its processes and systems are robust and capable of supporting its growth they recently completed a project to define the target operating model at each stage of the customer lifecycle.
For Oakam to implement its target operating model a scalable BPM solution was required to optimize customer focused processes with an agile business lead approach. |
September 20, 2011 |  |
 Ignition Team in association with Northern Ireland Chamber of Commerce and Microsoft Ireland held a very successful event on 20th September 2011 in the Merchant Hotel, Belfast. The event entitled “Build amazing customer loyalty and retention” aimed to give organisations a better understanding of CRM and explore the great efficiency gains to be achieved by using an effective CRM system. The event attracted a wide ranging audience with all delegates trying to address the common issue of retaining customers in today’s volatile environment. |
September 15, 2011 |  |
 Northgate Managed Services and Abraham Guest launch National Level 3 Certificate in ICT for pupils
Pupils from specialist sports and arts college, Abraham Guest High School, Wigan are set to benefit from a new and innovative partnership with one of the UK’s leading providers of education ICT services and solutions, Northgate Managed Services (Northgate) with the creation of a new ICT based course that aims to provide students with a unique mix of theory based learning and ‘industry ready’ experiences.
The ‘Northgate Academy’ builds on the strong relationship that exists between Northgate and the School. Northgate provided and now manages the technologies which facilitate true anytime, personalised learning for the school’s 900 students. |
September 14, 2011 | |
 Tibus, UTV Media’s digital solutions’ company is celebrating its 15th birthday this month. Established in 1996, the company has led the way on internet development and now employs a team of 45 people at its Belfast base.
Rick McKee, Managing Director of Tibus said: “We deliver digital solutions for all sectors of business and government across the UK and Ireland, from SMEs and multi-nationals to central government departments. |
 Nigel Robbins has joined UTV Media plc as Commercial Director (Ireland) based in Belfast, charged with further developing UTV’s commercial interests across TV, Radio and New Media.
Nigel has well-established credentials in content and creative development for television and new media and he has also worked in radio and print media. He has a wealth of senior management experience across multimedia platforms acquired in diverse and competitive markets, most recently as CEO of one of Europe’s most established game development companies. |
 Around 70 companies from across the province attended the Innovation Roadshow event which took place in the University of Ulster’s York Road Campus in Belfast and saw the launch of the Irish Times InterTradeIreland Innovation Awards. Now in its third year, the competition aims to recognise and promote the best innovations within organisations of all sectors and all sizes across the island.
Companies can enter in one of six categories and each winner will secure a €10,000 Irish Times media deal and compete to win the overall title of ‘Innovation of the Year’ and a communications and advertising package from the Irish Times worth €150,000. |
 Entrepreneurs are to be given an insight into how they can improve their firms’ performance, with two dynamic networking events this month at the University of Ulster.
The University will host two prestigious Irish Times Innovation Cities Roadshow seminars, as part of a series being staged throughout Ireland.
They will be launched this Friday, September 2, when the first breakfast seminar gets underway in the Belfast campus at York Street. |
August 22, 2011 | |
 Singularity, the leading Business Process Management (BPM) & Case Management company, today announced that they have signed a partnership agreement with Synergy Computer Solutions Inc, Michigan, U.S.
Synergy provides I. |
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